Lies the Media Tells Us Chapter 3 Big Pharma

Going to the revives office is never a fun experience. Probing, poking, and trying to decipher what the medico writes on your prescription fundament be confusing, however, the closely upsetting part is what goes on behind closed doors. Big Pharma, chapter 3 of Lies the Media Tells Us, explains the PR tactics of drug companies. mob Winter explains these tactics used to be create doctors to use their brand. In some cases these doctors can buy off free vacations, cars, front rowing seating for a basketb e very(prenominal) last(predicate) game, and a stack of cash. The doctors that respond to these tactics atomic number 18 completely wrong.Doctors have the responsibility to say the tabumatch drugs for their patients. Although m either Doctors pick what gives the opera hat gift package. Doctors have be offices been cognise to push drugs onto patients that may not very need it. This is due to the continual siding of guidelines. This widening is increasing proportions of the population so in that location ar more than candidates that delay into the category. This is when a condition gets called a sickness. The best case scenario of this is Viagra. Viagra is for male sexual deficiency that has been shoved down Americas throat.There were many discrete commercials near it during day clipping air and more explicit commercials at night. There were also several celebrity endorsements, Hugh Hefner was glorified for being a user. What drug companies aim for ar life-long medication users. These candidates are a currency mine for companies because they have created a addiction for the drug. Another highly publicized disease is high cholesterin. The Pfizer drug company has pushed their cholesterin pills for a decade now and all the marketing has worked. However, what they dresst classify you is that these pills run the risk of having more side personal effects than lowering cholesterol.By right these commercials need to state the side effects that when your being prescribed close to doctors dont dwell on these facts. This is wrong when there are unwrap instinctive forms available. Although Doctors rarely discuss this with patients because these natural forms are very cheap or in some cases completely free. A hygienic diet, naps, and some exercise are all examples of ways to lower cholesterol without taking prescribed pills. The push to comport pills to help medical exam problems has completely consumed our country. In my survey I heart that this correlates with the prink of fictile surgery.The easy way out is very popular among all ages because the time and effort that exercise or healthy diets needs is not necessary when pills and plastic surgery are in reach. These pharmaceutic companies adore patients that take their medicine and dont ask questions. But what happens to the passel that do? Not all doctors are shady and unethical. Nancy Olivieri and Dr. David Healy are true whistleblowers. both(prenominal) have tried to get the medias attention to worn the public nearly unguaranteed drugs. Unfortunately, their good deed put them finished heavy backlash and court cases.Olivieri and Healy aphorism their colleagues turn their backs on them and were fired. This is a bully price to hire back when they were trying to do the right thing. Pharmaceutical companies can get away with all of this because they have the money. They pay off whistleblowers, they perform under the knock back deals with doctors, have multi-million dollar campaign ads for their drugs, and have celebrity endorsers. Although these tactics are very unethical there is one more that upset me the most. This is ghostwriting. Ghostwriting is a doctor that whole kit and boodle for the drug company and writes an article for a drug that gets print in a medical journal.Lots of doctors write for medical journals only what separates them is their lack of honesty. These ghostwriters dont say their affiliated with the pharm aceutical and acclaim the drug that the company wants to endorse. When these companies get articles print some their drug its free advertising. So when other doctors read the article their in reality looking at an advertisement but they dont know it. These medical journals are supposed to be straightforward and legitimate. This is undermining why these medical journals are published and taken so seriously. In my opinion this is the worst thing a pharmaceutical company can do.PR is a huge branch within the pharmaceutical company and they all have about the same strategies when a drug poop breaks. I feel that this is crucial to why these companies have gotten away with so such(prenominal). Their maiden tactic is denial. Like a tyke they deny everything and have accused the media of empiricism and attack their accuracy of reporting. If the scandal doesnt dissipate after they have iii different options. First they could shutdown, this consists of claiming their is a conspirac y. sulphur option is an extrication which is hiring high priced lawyers to get an escape route or tertiary which is purging.Purging is very interesting because they fundamentally pick an employee in their own company, pay them to take the rap, and then tell everyone it was the employees fault. most(prenominal) of the time they try to get soulfulness that is going to retire I snap everyone has a price. The last option of the pharm co. is the most used. This is the compensation tactic. The drug company offers the complainant a large settlement as long as the plaintiff agrees there was no malpractice. This corrupt business isnt that big of a shock. Where ever their is a lot of money there is commonly some unethical practices. However, I feel that their money has way too a good deal control.Their funds are practically ageless and they will come up with any lie to make more money. afterward reading this chapter I thought about Obamas healthcare reform. I value the reason why their is so much backlash is because the pharmaceutical companies are panicked about the future and if they will be able to keep these shenanigans going. I uniform the idea of Obamas healthcare but I know that these companies will weasel their unethical views into it. Honestly, I dont conjecture there is anyway to stop this unless everyone work for these companies is fired and it is started back up from scratch.